Developed with expertise
Created by a cosmetic chemist with professional formulation experience.
Pure Pet Care
Professional pet care for coat, skin, and everyday grooming.
Made with more care
Created by a cosmetic chemist, ANIPURA brings professional skincare and haircare experience into products made specifically for pets. Each formula combines botanical extracts and proven active ingredients to solve a clear everyday care need.
Created by a cosmetic chemist with professional formulation experience.
Botanical extracts and active ingredients are chosen for a clear purpose.
From sensitive skin and tangles to hydration, cleansing, and coat condition.
Practical, easy-rinse formulas for everyday grooming at home.
Five targeted formulas for different skin, coat, and grooming needs. Find the right match for your pet.
Formula collection
Explore all five 400 ml formulas
Practical benefits for groomers, salons, shelters, and everyday coat care.
Cleans thoroughly without harshness.
Plant-based ingredients support skin and coat.
Helps loosen knots and improve brushability.
Leaves the coat soft, polished, and easy to manage.
After-Shampoo Care
A nourishing conditioner that helps reduce tangles, improve softness, and make brushing more comfortable after every wash.
Care beyond bath time.
Targeted care for the little things pet parents notice first — delicate areas, sensitive skin, and everyday comfort between baths.
Short Quiz
Answer three simple questions about your pet, and we'll suggest the best shampoo formula.
# 1
Mango & Silk
Smooth & Nourish# 1
Lavender & Neem
Care & Herbal Protection# 1
Aloe Vera & Panthenol
Soothe & Care for Sensitive Skin# 1
Watermelon & Kiwi
Hydrate & Refresh# 1
Oats & Rice
Soothe & Strengthen for Sensitive Skin
Our Story
When Olga struggled to find the right care for Lissi, she decided to create it.
A cosmetic chemist, pet owner, and animal-shelter volunteer, Olga combined her professional formulation experience with carefully selected botanical ingredients to develop thoughtful care for pets’ different skin and coat needs.
Professional pet-care essentials made with skin-friendly formulas and thoughtfully selected ingredients.
Made for regular professional care.
Balanced for pets’ skin and coat.
With carefully selected botanical extracts.
SLS-free, paraben-free, and cruelty-free.
Professional line
Loved by pet parents
“After every bath, my dog’s coat feels softer, looks healthier, and smells wonderfully fresh. The Watermelon & Kiwi scent is light and clean — never too strong.”
Make Life with Your Pet Look as Good as It Feels
Omg I’m so happy with this shampoo🔥 Washed my dog today and the smell is sooo good 😍 His fur feels super soft. Really good ingredients for the price too. Love this packaging, recommend it!
Omg I’m so happy with this shampoo🔥 Washed my dog today and the smell is sooo good 😍 His fur feels super soft. Really good ingredients for the price too. Love this packaging, recommend it!
Questions, answered
Quick answers about ANIPURA formulas and everyday grooming.
Start with your pet’s skin, coat, and grooming needs. The Formula Finder offers a quick recommendation and can later be connected to live product data.
The homepage design presents ANIPURA as pet care for dogs and cats. Always follow the instructions and suitability information on the final product label.
Frequency depends on the formula and your pet’s needs. Use the directions provided with the product and seek professional advice for persistent skin concerns.
Yes. The Professional Care section is prepared for 3800 ml formulas for groomers, salons, and shelters.
Pure Pet Care
Thoughtful formulas for softer coats, calmer skin, and happier everyday routines.
